Posts

How to measure the conversion rate of your ecommerce?

Image
  Nowadays there are more and more online stores that come to light. Online competition is stronger than ever and not all are prepared for this battle. That is why, also, many ecommerce do not end up taking off as expected due to lack of experience perhaps, or lack of strategy. Many ecommerce do not take into account the most important KPIs that indicate how a business is working,  and in this post we are going to talk, perhaps, about the most important one that we have to take into account when it comes to an online store: the conversion rate or conversion rate. Conversion is a basic concept in the world of ecommerce.  This ratio in particular refers  to the number of visitors to an online store who become buyers  when making a purchase. That is why it is often used as an indicator of success. But do you know how your website's conversion rate is calculated? Here we are going to explain it to you. Calculate the conversion of an online store Calculating the conv...
Post a Comment
Read more

The Importance Of Making Ad Campaigns In Google Ads And Social Networks For Your Ecommerce Business

Image
The incursion into digital life and e-business by companies and SMEs is already a path of no return. Undoubtedly, e-commerce has already revolutionized consumer and communication systems. In this way, effective online marketing campaigns have become fundamental for those who want to sell their products or services through the Internet. Beyond content marketing or work on SEO, we must also bear in mind that there are actions with a great return on investment and that should not be discarded. We are talking about paid advertising campaigns. We are not only talking about SEM (in search engines) since paid advertising in Social Networks can be very interesting depending on the objectives to be met, such as Instagram or Facebook, Twitter Ads, Linkedin Ads, etc). Why is search engine and social media advertising so important? 1) They are stocks with a great return on investment in the short term These strategies are fantastic to boost sales or leads in a certain period of time since they are...
Post a Comment
Read more

Google Shopping Campaign Optimization: Step by Step Guide

Image
Google Shopping allows consumers to view, compare, and buy products among various retailers who have used paid advertising through Google Ads and Google Merchant Center.   The success of advertising   with a Google Shopping campaign depends on proper optimization. Note. It was noted that the average click-through rate (CTR) for all Industries is 0.86% for Google Ads. Here, we'll show you how you can scale and optimize your Google Shopping Campaigns for the best results. How Google Shopping Ads are Shown? Shopping ads can appear on Google in three different places: General search. Imagery. Shopping tab.   They often appear in a product search query on Google. You upload your product feed to Google and then Google automatically displays your shopping ads based on search queries it deems relevant. Here's an example of how such ads can appear when you want to buy "red shoes".    These ads are particularly effective because they show the high quality of the image in ...
Post a Comment
Read more